Yeah, yeah, everyone is on Gilt Groupe. You simply cannot be part of the fashionable elite without logging on exactly at noon and accomplishing the digital equivalent of running shrieking through a sample sale and tearing dresses out of the hands of other girls in your sprint to the register for amazing deals.
I call B.S. I did the Gilt Groupe thing with enthusiasm, but of the five items I bought from Gilt — that despite being discounted were still very expensive — I’ve collectively worn them, oh, six times. Talk about unsustainable! I got rid of two of them, returned another, and decided to at least practice some modicum of moderation with my budget: I unsubscribed and haven’t looked back.
Started by John Paul DeJoria, co-founder of Paul Mitchell and Patrón Spirits, JP Selects aims to help the fashionable live a more socially and ecologically responsible lifestyle, from fashion-forward clothing, to unique jewelry, luxe beauty products, artisan-produced foods, and premier home décor.
Here’s how it works:
Then, on the 16th, the first sale will launch with exclusive discounts from spiritual and pretty Nialaya Jewelry, followed a few days later by Stewart + Brown, one of my favorite sustainable clothing lines. (To see my other eco-friendly fashion pics, check out this slide show.)
The products will be sold at a discount for 72 hours, after which you can find them at retail prices and start anticipating the next luxuriously-eco sale. It’s a nice change from the buy-it-NOW mentality of Gilt that breeds such poor shopping choices. And each product is carefully vetted by both the board and the founder John Paul. (Thus the name, JP selects.)
I hope this website can live up to its own high standards – after all, luxury, style, and sustainability aren’t oft found together. But when they are, it’s a seductive combination.